Microsoft, Viacom Enter New Partnership

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Microsoft, Viacom Enter New Partnership

Microsoft and Viacom today announced a broad-based "strategic alliance" in which Viacom will replace DoubleClick with Microsoft's Atlas platform as its primary online advertising provider, indicating an aggressive step forward for Microsoft in the lucrative online advertising business.

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News Posted:	12 months ago
Source:	1up

Microsoft, Viacom Enter New Partnership

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