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Viacom and Microsoft sign $500 million advertising deal

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The deal gives Microsoft the ability to license some of Viacom's television and movie content for use on MSN and Xbox 360 gaming system. The company founded by Bill Gates will also purchase advertising from Viacom's broadcast and online networks and will partner on promotions and sponsorships for MTV Networks and BET Networks award shows.

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Submitted By:Banzai
News Posted:12 months ago
Source:MSNBC

Cpt Lazybones

360plex Score: 5581
Join Date: Oct 2007
Stockton on Tees, England
Member #: 298
Total Posts: 528
Discuss: Viacom and Microsoft sign $500 million advertising deal
Posted: 12 months ago
Do this mean we will be getting MTV advertising on the 360 or will it mean game tie in's for Viacom products? Or maybe both?

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