Deadly Premonition Publisher Ignition Rebrands, Focuses on Digital Games
Ignition Entertainment is undergoing a major overhaul. It's rebranding itself UTV Ignition Entertainment under Indian parent company UTV Group, reports Gamasutra, and will now focus on the development, publishing, and marketing of "current and emerging" platforms like Xbox Live, PlayStation Network, Facebook, Google Games, Steam, Apple's App Store, and other platforms that deliver games directly to users.
"The industry is moving to a place where gamers want more for their buck," said Ignition chairman Hassan Sadiq. "There is a demand to market and publish games at more inclusive price points that maintain the same level of quality as their boxed counterparts, and we will invest directly in our own gaming communities to drive this.
"With gaming across new platforms, such as social networking and mobile devices, becoming ever more popular, it's important we can engage users directly to foster two-way dialogue and offer the best gaming experiences for them."
|News Posted:||9 years ago|
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